{"product_id":"layrite-superhold-pomade-120g","title":"Layrite Superhold Pomade 120g","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLayrite Superhold Pomade 120g is a water-soluble styling pomade designed to give firm control with a medium-shine finish.\u003c\/p\u003e\u003cp\u003eIt is suited to hard-to-manage hair and structured styles that need stronger hold without the feel of a traditional wax-based pomade.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eProvides firm styling control\u003c\/li\u003e\n\u003cli\u003eCreates a medium-shine finish\u003c\/li\u003e\n\u003cli\u003eSuitable for structured and slicked styles\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula for easier rinsing\u003c\/li\u003e\n\u003cli\u003eCan be worked through damp or dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cp\u003eThe pomade format helps shape and hold the hair while allowing the finish to be adjusted through the amount used and whether it is applied to damp or dry hair.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eWarm a small amount between the palms and distribute evenly through damp or dry hair. Add more gradually where stronger control is needed, then style with the fingers or a comb.\u003c\/p\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003eIdeal for customers looking for stronger hold, controlled definition and a polished medium-shine finish.\u003c\/p\u003e\u003ch2\u003eDelivery Information\u003c\/h2\u003e\u003cp\u003eDispatched within 48–72 hours via tracked UK delivery.\u003c\/p\u003e\u003ch2\u003eBuild Your Routine\u003c\/h2\u003e\u003cp\u003e\u003ca href=\"\/collections\/hair-care\"\u003eShop hair care\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/collections\/pomade\"\u003eExplore pomades\u003c\/a\u003e\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat finish does it provide?\u003c\/h3\u003e\u003cp\u003eIt is described as providing a medium-shine finish.\u003c\/p\u003e\u003ch3\u003eIs it water soluble?\u003c\/h3\u003e\u003cp\u003eYes. The supplied product details describe it as water soluble.\u003c\/p\u003e\u003ch3\u003eCan it be used on dry hair?\u003c\/h3\u003e\u003cp\u003eYes. Apply to dry hair for a more defined finish or damp hair for easier distribution.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":53798696222984,"sku":"B01MF8L77G","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/8888\/1416\/files\/71DYcgtPxIL.jpg?v=1773595530","url":"https:\/\/www.belantti.co.uk\/products\/layrite-superhold-pomade-120g","provider":"Belantti","version":"1.0","type":"link"}