{"product_id":"silvina-london-grey-hair-shampoo","title":"Silvina London The Grey Hair Shampoo 250ml","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSilvina London The Grey Hair Shampoo 250ml\u003c\/strong\u003e is a sulphate-free shampoo formulated specifically for grey, silver, white, blonde and bleached hair. It gently cleanses while helping to reduce the appearance of yellow or brassy tones, leaving hair looking brighter, softer and more polished without relying on the heavy toning approach associated with many traditional purple shampoos.\u003c\/p\u003e\u003cp\u003eThe formula combines carefully balanced toning pigments with coconut oil, hemp seed oil, black oat extract and glycerine to cleanse while supporting moisture, softness and manageability. Silvina London states that the shampoo is gentle enough to use at every wash, making it suitable for customers who want a consistent grey-hair routine rather than alternating between toning and everyday shampoos.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFormulated for grey, silver, white, blonde and bleached hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eSupports a brighter, cleaner-looking silver finish\u003c\/li\u003e\n\u003cli\u003eSulphate-free formula suitable for regular washing\u003c\/li\u003e\n\u003cli\u003eHelps hair feel softer and more manageable after cleansing\u003c\/li\u003e\n\u003cli\u003eSuitable for straight, wavy, curly and coily hair\u003c\/li\u003e\n\u003cli\u003eCurly Girl Method compatible\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cp\u003eGrey and silver hair can become dry, coarse or dull-looking over time. This formula pairs gentle cleansing with toning pigments and naturally derived conditioning ingredients to support both colour appearance and hair feel. Coconut oil and hemp seed oil help condition the hair, while black oat extract and glycerine support moisture and softness.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e helps condition and soften dry-feeling hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemp Seed Oil:\u003c\/strong\u003e supports a smoother, more nourished hair feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Oat Extract:\u003c\/strong\u003e helps support softness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerine:\u003c\/strong\u003e a humectant that helps the hair retain moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToning pigments:\u003c\/strong\u003e help reduce the visible appearance of brassiness in grey and silver hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eWet the hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply a small amount to the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently with plenty of water to create a light lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with Silvina London The Grey Hair Conditioner for added softness and hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/p\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003eIdeal for anyone with naturally grey, silver or white hair, as well as blonde, bleached or transitioning hair, who wants to keep the hair looking bright while maintaining softness and manageability.\u003c\/p\u003e\u003ch2\u003eGood to Know\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e250ml\u003c\/li\u003e\n\u003cli\u003e93% naturally derived, according to Silvina London\u003c\/li\u003e\n\u003cli\u003eSulphate, silicone and paraben free\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair textures\u003c\/li\u003e\n\u003cli\u003eRecyclable packaging; follow local recycling guidance\u003c\/li\u003e\n\u003cli\u003eWinner: Platinum Beauty Awards 2025 — Best Grey Hair Shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eIs this a purple shampoo?\u003c\/h3\u003e\u003cp\u003eIt is a toning shampoo for grey and silver hair, but Silvina London has formulated it for regular use rather than as an occasional intensive purple-shampoo treatment.\u003c\/p\u003e\u003ch3\u003eCan I use it every wash?\u003c\/h3\u003e\u003cp\u003eSilvina London states that the formula is suitable for use at every wash. Adjust your routine to your hair type and washing frequency.\u003c\/p\u003e\u003ch3\u003eIs it suitable for curly hair?\u003c\/h3\u003e\u003cp\u003eYes. The formula is Curly Girl Method compatible and suitable for a range of hair textures.\u003c\/p\u003e\u003ch3\u003eCan I use it on bleached or highlighted hair?\u003c\/h3\u003e\u003cp\u003eYes. The brand states that it is suitable for blonde, bleached, tinted and transitioning hair as well as naturally grey, silver and white hair.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eOlefin Sulfonate, Acrylates\/Palmeth-25 Acrylate Copolymer, C15-19 Alkane, Hydroxypropyl Guar, Hydroxypropyltrimonium Chloride, Sodium Chloride, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Glycerin, Butylene Glycol, Coconut Acid, Citric Acid, Erythritol, Mica, Trisodium Ethylenediamine Disuccinate, Cannabis Sativa Seed Oil, Cocos Nucifera (Coconut) Oil, Dehydroacetic Acid, Maltodextrin, Geraniol, Sodium Hydroxide, Limonene, Avena Strigosa Seed Extract, Lecithin, Gardenia Florida Fruit Extract, Potassium Sorbate, Citronellal, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43).\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIngredients may be updated by the manufacturer. Always check the product packaging for the most current ingredient list before use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Silvina London","offers":[{"title":"Default Title","offer_id":58478344601864,"sku":"65f425b7e1fae","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/8888\/1416\/files\/shampoo_product_f7e13dd1-3e9b-4cb2-a616-01567251f094.jpg?v=1787213634","url":"https:\/\/www.belantti.co.uk\/products\/silvina-london-grey-hair-shampoo","provider":"Belantti","version":"1.0","type":"link"}