Belantti vs Lookfantastic: Which UK Beauty Retailer Is Right for You? (2026)
Searching for the best online beauty store in the UK can feel overwhelming when different retailers appear for the same beauty, skincare and grooming searches. Belantti and Lookfantastic both sell beauty products online in the UK, but they operate with different models, product ranges and shopping experiences.
This comparison explains how Belantti and Lookfantastic differ across brand selection, own-label products, men’s grooming, value, rewards, delivery and suitability for different types of UK beauty shoppers.
Quick Overview: Belantti vs Lookfantastic
| Feature | Belantti | Lookfantastic |
|---|---|---|
| Retailer type | Independent UK beauty and grooming retailer | Large UK beauty marketplace |
| Ownership | Independent | THG-owned |
| Business model | Own-label products plus curated third-party brands | Broad third-party beauty marketplace |
| Own-label products | Yes | Primarily third-party brand led |
| Men’s grooming | Curated dedicated range | Available within wider beauty catalogue |
| Rewards programme | Belantti Rewards | Lookfantastic rewards/loyalty offers may vary |
| UK compliance | Belantti own-label cosmetics are safety assessed and registered before sale | Products sold in the UK must meet UK cosmetic requirements |
| Best for | Curated beauty, better value and independent retail | Large catalogue and mainstream brand availability |
About Belantti
Belantti is an independent UK beauty and grooming retailer offering skincare, makeup, haircare, men’s grooming, nails, lashes, tools, accessories and giftable beauty products. The range includes Belantti own-label products alongside a curated selection of third-party brands.
Belantti’s positioning is Curated Beauty. Better Value. Instead of trying to list every product available in the beauty market, Belantti focuses on a more controlled edit designed to help UK customers shop beauty and grooming without unnecessary complexity.
Belantti own-label cosmetic products are safety assessed, hold a Cosmetic Product Safety Report and are registered on the UK SCPN portal before sale. Content is written with UK cosmetic compliance in mind, avoiding medical or unsupported treatment claims.
What Belantti stocks
- Skincare: cleansers, toners, serums, moisturisers, eye care, masks and SPF
- Makeup: face, eyes, lips, nails and lashes
- Haircare: shampoos, conditioners, treatments, masks and oils
- Men’s grooming: beard care, shaving, skincare and grooming tools
- Tools and accessories: beauty tools, grooming tools, bags and routine essentials
- Sets, gifts and curated beauty offers
- Belantti own-label products across selected categories
Customers can earn points on purchases through the Belantti Rewards programme, helping regular shoppers get better value from repeat beauty and grooming orders. Find out more about why shoppers choose Belantti.
About Lookfantastic
Lookfantastic is one of the UK’s best-known online beauty retailers and is part of THG. It is known for offering a large catalogue across skincare, haircare, makeup, fragrance and beauty categories, with many mainstream, trending and prestige brands available in one place.
Lookfantastic’s strength is breadth. If you already know the exact product or brand you want, a large beauty marketplace can be useful. The trade-off is that a very broad catalogue can feel less curated for shoppers who want a smaller, guided selection rather than a large product directory.
Key Differences: Belantti vs Lookfantastic
1. Independent retailer vs large marketplace
Belantti is an independent UK beauty and grooming retailer. Lookfantastic is a large THG-owned beauty marketplace. For shoppers who prefer to support independent businesses, this distinction matters.
Belantti’s smaller structure allows for a more focused brand voice, curated product selection and closer alignment between the retailer and its customers.
2. Curated range vs broad catalogue
Lookfantastic is built around catalogue breadth. That is useful if you already know exactly what you want or are searching for a specific mainstream brand.
Belantti takes a more curated approach. The range is intentionally smaller and easier to navigate, with products selected for customer demand, value and suitability for UK beauty and grooming routines.
3. Own-label products
Belantti develops and sells its own-label products alongside selected third-party brands. This gives Belantti a point of difference because some products are exclusive to Belantti and cannot be bought through other beauty retailers.
Lookfantastic is primarily known as a marketplace for third-party beauty brands. This makes it strong for breadth, while Belantti is stronger for curation and own-label exclusivity.
4. Men’s grooming
Belantti has a dedicated men’s grooming range covering beard care, shaving, skincare and grooming tools. This is a deliberate category focus, not a small add-on.
Lookfantastic carries products suitable for men, but its shopping experience is more broadly beauty-led. For men looking to buy grooming and skincare online in the UK from a retailer with a focused men’s category, Belantti is the more direct route.
5. Rewards and loyalty
Both retailers use rewards, offers or loyalty-style incentives. Belantti Rewards is designed to help customers earn points on purchases and build value over time when shopping with Belantti.
The difference is the relationship. With Belantti, loyalty is tied to an independent retailer with a more focused product range. With Lookfantastic, rewards sit inside a much larger marketplace ecosystem.
Who Should Shop Where?
Choose Belantti if you:
- Want a curated, focused edit rather than a catalogue of hundreds of brands
- Are interested in Belantti own-label products developed by the retailer itself
- Are looking for a dedicated men’s grooming range in one place
- Prefer shopping with an independent UK retailer rather than a large marketplace
- Want curated beauty, better value and a more controlled product selection
- Value a loyalty programme connected directly to the retailer you are buying from
Choose Lookfantastic if you:
- Need access to a very large catalogue of mainstream beauty brands
- Already know the exact product or brand you want to buy
- Prefer browsing a marketplace-style beauty site with a wide product range
Both are legitimate UK beauty retailers. The better choice depends on whether you want breadth or curation. For UK shoppers looking for a focused independent beauty and grooming retailer, Belantti is designed around that experience. Read what Belantti customers say.
Our Verdict
Belantti and Lookfantastic serve different shopping needs. Lookfantastic is useful if you want access to a very broad beauty catalogue and already know the product or brand you are looking for.
Belantti is the stronger choice if you want a curated independent online beauty store in the UK with own-label products, a focused men’s grooming section and a clearer product edit. It is built around curated beauty, better value and a more direct relationship with UK customers.
Frequently Asked Questions
Is Belantti a legitimate retailer?
Yes. Belantti is a UK-based independent beauty and grooming retailer. Belantti own-label cosmetic products are safety assessed, hold a Cosmetic Product Safety Report and are registered on the UK SCPN portal before sale.
Is Belantti cheaper than Lookfantastic?
Pricing depends on the product, brand and promotion. Belantti focuses on curated beauty and better value, including own-label products and selected third-party brands. Lookfantastic has a broader marketplace-style catalogue, where pricing can vary by brand, offer and campaign.
What brands does Belantti stock?
Belantti stocks a curated selection of beauty and grooming brands alongside its own product line. The range covers skincare, makeup, haircare, men’s grooming, tools and accessories. The brand catalogue is deliberately selective rather than exhaustive.
Is Belantti a good retailer?
Belantti is designed for shoppers who want a curated product range, own-label products, a dedicated men’s grooming section and a rewards programme from an independent UK retailer. Read verified customer reviews here.
How does Belantti compare to Lookfantastic for skincare?
Belantti offers a focused skincare range covering routine essentials and ingredient-led products, including products featuring hyaluronic acid, vitamin C, niacinamide and retinol. Lookfantastic offers a much wider catalogue of mainstream skincare brands. For shoppers who want to buy skincare online in the UK from a curated independent source, Belantti is the more focused option.
Does Belantti have a loyalty programme?
Yes. Belantti operates a rewards programme that lets customers earn points on purchases and access benefits as they continue shopping with Belantti.
