Keep control of stock
You hold inventory and dispatch approved customer orders directly from your operation.
Belantti brand partnerships
Partner with Belantti
Grow your beauty brand through a curated UK retailer. We work with selected beauty, skincare, makeup, haircare and grooming brands through commercially sustainable, partner-led fulfilment arrangements.
£0
Upfront listing fees
100+
Affiliates onboarded
72 hrs
Target dispatch window
UK
Retail visibility
Why partner with Belantti
A practical route into curated UK beauty retail
Belantti works with promising emerging brands that are ready to strengthen their UK retail presence, alongside established beauty and grooming brands that complement our curated range. Our model is designed to reduce unnecessary upfront cost while keeping both businesses accountable for sustainable growth.
Agree workable terms
Margin, commission, delivery costs and promotional support are agreed before launch.
Build visibility together
Suitable partnerships can include professional merchandising, content, social collaboration, affiliate briefs and selected campaign activity.
Who we partner with
New discoveries and trusted names
We are building Belantti with a balanced mix of emerging brands with genuine potential and established brands that strengthen customer confidence. We look for long-term fit rather than adding products simply to increase catalogue size.
Growth focus
Emerging and upcoming brands
We look for distinctive products, clear positioning and founders who want to grow collaboratively. Suitable brands may receive dedicated collection placement, stronger product presentation, educational content and selected affiliate or campaign opportunities.
Range strength
Established brands
Recognised brands can strengthen trust and complement newer discoveries. We still require reliable stock, competitive customer value, workable commercial terms and a clear reason for customers to purchase the range through Belantti.
Additional affiliate reach
Belantti has hundreds of affiliates onboarded through its affiliate programme. Suitable partner products may be considered for approved affiliate briefs and promotional campaigns where product fit, margin and stock reliability support the opportunity. Affiliate participation and sales are not guaranteed.
How it works
Three clear stages
Apply
Tell us about your brand, proposed commercial terms and fulfilment capability.
Review
We assess brand fit, customer value, operational readiness and the proposed partnership model.
Onboard
Approved brands complete product, compliance, stock and launch setup before going live.
Two onboarding routes
Shopify makes connection faster, but it is not mandatory
We use the route that best matches your current ecommerce setup while protecting stock accuracy, fulfilment standards and the customer experience.
Preferred route
For brands using Shopify
Shopify Collective can synchronise approved products, inventory and orders between our stores. Your team receives and fulfils orders directly through Shopify.
- Automated product and stock synchronisation
- Orders route to your Shopify admin
- Private price lists and agreed retailer margin
- Less manual order administration
Alternative route
For brands not using Shopify
Selected brands can still work with Belantti through an agreed supplier-held-stock process. This route requires disciplined stock updates, clear order handling and reliable communication. It is not a traditional wholesale stock-purchasing arrangement.
- Accurate and regularly updated stock information
- Confirmed order receipt and tracked dispatch
- Dispatch within the agreed timeframe
- Prompt support for returns and delivery issues
What we expect
A genuine partnership, not a passive product listing
Belantti provides retail visibility, merchandising and customer access. Partner brands remain responsible for dependable fulfilment, accurate information and reasonable support for the launch.
Operational standards
- Accurate stock and pricing information
- Tracked dispatch within the agreed timeframe
- Suitable, customer-ready packaging
- Fast handling of damaged, missing or incorrect orders
- No unrelated competitor promotions inside Belantti orders
Product readiness
- Complete product descriptions and high-quality imagery
- Required UK compliance evidence before listing
- Accurate ingredients, warnings and usage information
- Permission for Belantti to use approved brand assets
- Advance notice of material price or availability changes
Shared launch support
- Suitable Instagram collaboration posts where agreed
- Story tags, reshares or launch announcements
- Approved imagery, video or founder content
- Stockist links or email support where appropriate
- Participation in selected promotions by agreement
Commercial terms
Agreed individually before products are listed
We do not publish a single fixed percentage because product economics, delivery costs and support requirements differ by brand. Each proposal is reviewed for a commercially sustainable arrangement.
Terms normally cover Belantti's margin or commission, delivery responsibility, treatment of refunds, cancellations and chargebacks, promotional participation, payout timing and the initial product range. Commission or margin is reconciled against completed sales under the agreed terms.
Belantti's current partner programme is not a traditional wholesale stock-purchasing route. Approved partners normally retain stock and fulfil customer orders directly.
Partner application
Start the conversation
This first-stage form focuses on commercial fit and operational readiness. Detailed product and compliance documents are requested only if the opportunity progresses.
Before you apply
Have your proposed commercial terms and fulfilment details ready.
Frequently asked questions
Brand partnership FAQs
Do I need a Shopify store to partner with Belantti?
No. Shopify Collective is the preferred route because it simplifies product, stock and order synchronisation, but selected non-Shopify brands can use an agreed manual process.
How does Shopify Collective work for suppliers?
Approved suppliers connect their Shopify store to a retailer, share selected products through a private price list and receive customer orders in their own Shopify admin for direct fulfilment.
How are Belantti's commercial terms agreed?
Terms are agreed individually based on the product range, proposed margin or commission, delivery costs, fulfilment model and expected support. No products are listed until both parties have agreed the arrangement.
Who fulfils customer orders?
The partner brand normally holds the stock and dispatches orders directly to the customer using tracked delivery within the agreed timeframe.
What marketing support is expected?
Suitable partners should provide reasonable launch support. This may include an Instagram collaboration post, tags, story reshares, approved content, a stockist link or another agreed activity. Not every post or campaign will require collaboration.
When are compliance documents required?
The initial application only asks you to confirm readiness. Detailed product, labelling and UK compliance information is requested before approved products are listed.
Can Belantti begin with only part of our range?
Yes. We may recommend a selected test range so both businesses can assess customer response, fulfilment and commercial performance before expanding.
What happens after I submit an application?
Belantti reviews each submission individually. Suitable brands are contacted by email to discuss commercial terms, onboarding requirements and the proposed launch route.