Grow your brand.
We handle the rest.
Belantti is a UK-based premium beauty and grooming marketplace. We list, merchandise and promote your products on belantti.co.uk while you retain full control of pricing, stock, packaging and fulfilment. Shopify brands can onboard faster via Shopify Collective.
Before you connect (fast-track requirements)
What is the Belantti Partner Programme?
Programme summary: No listing fees. We market your products on belantti.co.uk. You dispatch within 72 hours (business days) using tracked delivery. We pay monthly with a transparent 15% commission on product order value excluding shipping.
How the Belantti Partner Programme works
- Choose your route — Shopify brands connect via Collective. Non-Shopify brands apply manually.
- We review fit — brand quality, compliance readiness and operational capability.
- You fulfil orders — directly from your stock with tracked dispatch.
- You get paid monthly — with a statement and payout summary.
Who this is for
- ✓ Beauty and grooming brands looking for additional UK distribution.
- ✓ Shopify brands ready to scale via Shopify Collective.
- ✓ Brands with strong margins and operational reliability.
- ✓ Founders who want incremental revenue without building a full demand engine.
What Belantti requires from partner brands
- ✓ Strong margin discipline and commercially viable pricing.
- ✓ Dispatch within 72 hours (business days) with tracked shipping.
- ✓ Compliance readiness: CPSR, SCPN and correct labelling where applicable.
- ✓ Brand presentation, imagery and product quality aligned with premium affordable-luxury positioning.
- ✓ Reliable stock management and clear communication.
Learn more about our product standards in Skincare, Makeup and Men’s Grooming.
Key commercial terms
How non-Shopify brands apply
If you are not on Shopify, complete the Belantti supplier application below. Shopify brands should use the Fast-Track route above.
Questions? Email partners@belantti.co.uk
No listing fees. Commission applies only to confirmed sales. Full terms are defined in the signed partner agreement.
Partner FAQs
What is the Belantti Partner Programme?
It is Belantti’s supplier and brand partnership model for selected beauty and grooming brands. Belantti markets the products, while the partner retains fulfilment control and receives monthly payouts after commission.
Do you charge listing fees or setup costs?
No. There are no listing fees or upfront costs. Belantti earns from the agreed 15% commission on confirmed product sales excluding shipping.
What margin should brands have?
We recommend strong gross margins, ideally 60% or higher before shipping, to remain commercially viable after commission and fulfilment costs.
How do Shopify brands join?
Shopify brands should connect via Shopify Collective using the Fast-Track link. It improves inventory accuracy and reduces operational friction.
What is Shopify Collective?
Shopify Collective allows brands to sync products directly into Belantti while maintaining inventory control, pricing and fulfilment from their own store.
Can non-Shopify brands still join?
Yes. Non-Shopify brands can apply using the manual supplier application route.
How quickly do I need to dispatch orders?
Partners must dispatch within 72 hours (business days) using tracked shipping to maintain customer experience standards.
Who fulfils orders?
You fulfil orders directly from your stock and dispatch using tracked delivery within 72 hours (business days).
Do you require CPSR and SCPN?
For cosmetic products, yes. Partners remain responsible for compliance and may be asked to provide supporting documentation.
What documents should I be ready to provide?
Depending on category, Belantti may require product information, brand assets, imagery, compliance documents and other supporting materials during review.
How do payouts work?
Payouts are issued monthly with a statement summarising orders, commission and any adjustments.
How long does Belantti review take?
Review time varies depending on application quality, documentation completeness and operational readiness. Shopify Collective routes are typically faster.