Start with a flexible model
For most new partnerships, you keep control of stock and dispatch approved customer orders directly while we build the range and assess demand.
Belantti brand partnerships
Partner with Belantti
Grow your beauty brand through a curated UK retailer. We work with selected emerging and established beauty, skincare, makeup, haircare and grooming brands. Our primary model is partner-held stock and direct fulfilment, with Shopify Collective preferred where eligible. From 2027, selected wholesale opportunities may also be considered where the commercial case supports it.
£0
Upfront listing fees
100+
Affiliates onboarded
72 hrs
Target dispatch window
UK
Retail visibility
Why partner with Belantti
A practical route into curated UK beauty retail
Belantti works with promising emerging brands that want to strengthen their UK retail presence, alongside established beauty and grooming brands that complement our curated range. For most new partnerships, the brand keeps control of its stock and fulfils customer orders directly. This lets both sides build the relationship around real demand before making larger stock commitments. From 2027, selected brands may also be considered for wholesale purchasing where the commercial case supports it.
Agree workable terms
Margin, commission, delivery costs and promotional support are agreed before launch.
Build visibility together
Suitable partnerships can include professional merchandising, content, social collaboration, affiliate briefs and selected campaign activity.
Who we partner with
New discoveries and trusted names
We are building Belantti with a balanced mix of emerging brands with genuine potential and established brands that strengthen customer confidence. We look for long-term fit rather than adding products simply to increase catalogue size.
Growth focus
Emerging and upcoming brands
We look for distinctive products, clear positioning and founders who want to grow collaboratively. Suitable brands may receive dedicated collection placement, stronger product presentation, educational content and selected affiliate or campaign opportunities.
Range strength
Established brands
Recognised brands can strengthen trust and complement newer discoveries. We still require reliable stock, competitive customer value, workable commercial terms and a clear reason for customers to purchase the range through Belantti.
Natural and ingredient-led brands
We are particularly interested in beauty and grooming brands built around natural, naturally derived or carefully selected ingredients. Clear ingredient information matters, and any product, performance, environmental or ingredient claims must be accurate, supportable and appropriate for the markets in which the products will be sold.
Additional affiliate reach
Belantti has hundreds of affiliates onboarded through its affiliate programme. Suitable partner products may be considered for approved affiliate briefs and promotional campaigns where product fit, margin and stock reliability support the opportunity. Affiliate participation and sales are not guaranteed.
How it works
Three clear stages
Apply
Tell us about your brand, proposed commercial terms and fulfilment capability.
Review
We assess brand fit, customer value, operational readiness and the proposed partnership model.
Onboard
Approved brands complete product, compliance, stock and launch setup before going live.
Partnership routes
Direct fulfilment now, with selective wholesale from 2027
Our current primary model is partner-held stock and direct fulfilment. Shopify Collective is preferred where both stores are eligible, but selected non-Shopify brands can still be considered. From 2027, Belantti also plans to consider buying stock directly from selected partners where the numbers and customer opportunity justify it.
Preferred direct-fulfilment route
Eligible Shopify brands
Where both stores are eligible, Shopify Collective can synchronise approved products, inventory and orders between our stores. Your team keeps the stock and receives Belantti customer orders directly through Shopify for fulfilment.
- Automated product and stock synchronisation
- Orders route to your Shopify admin
- Private price lists and agreed retailer margin
- Less manual order administration
Direct-fulfilment route
Brands outside Shopify Collective
Not using Shopify Collective does not automatically prevent a partnership. Selected brands can still work with Belantti through an agreed direct-fulfilment process, provided stock information, order handling, tracked delivery and communication can be managed reliably.
- Accurate and regularly updated stock information
- Confirmed order receipt and tracked dispatch
- Dispatch within the agreed timeframe
- Prompt support for returns and delivery issues
Selective wholesale purchasing from 2027
From 2027, Belantti plans to consider purchasing inventory directly from selected brand partners where customer demand, wholesale pricing, achievable margin, minimum order requirements, delivery terms, shelf life where relevant and stock risk support it. Wholesale purchasing will be assessed case by case, may apply only to selected products and is not guaranteed as part of a Belantti partnership.
What we expect
A genuine partnership, not a passive product listing
Belantti provides retail visibility, merchandising and customer access. For direct-fulfilment partnerships, partner brands remain responsible for the agreed stock, dispatch and operational standards. For future wholesale arrangements, responsibilities will be set out in the agreed commercial terms.
Operational standards
- Accurate stock and pricing information
- Tracked dispatch within the agreed timeframe
- Suitable, customer-ready packaging
- Fast handling of damaged, missing or incorrect orders
- No unrelated competitor promotions inside Belantti orders
Product readiness
- Complete product descriptions and high-quality imagery
- Required UK compliance evidence before listing
- Accurate ingredients, warnings and usage information
- Permission for Belantti to use approved brand assets
- Advance notice of material price or availability changes
Shared launch support
- Suitable Instagram collaboration posts where agreed
- Story tags, reshares or launch announcements
- Approved imagery, video or founder content
- Stockist links or email support where appropriate
- Participation in selected promotions by agreement
Commercial terms
Agreed individually before products are listed
We do not publish a single fixed percentage because product economics, delivery costs and support requirements differ by brand. Each proposal is reviewed for a commercially sustainable arrangement.
For direct-fulfilment arrangements, terms normally cover Belantti's margin or commission, delivery responsibility, refunds, cancellations, chargebacks, payout timing, promotional participation and the initial product range. For approved wholesale arrangements, terms may instead include wholesale cost, minimum order requirements, payment terms, delivery to Belantti, shelf life where relevant and promotional support.
Partner-held stock and direct fulfilment is currently Belantti's primary onboarding model. From 2027, selected brands and products may also be considered for wholesale purchasing where the commercial case supports direct stock investment. Wholesale purchasing is assessed individually and is not guaranteed.
Partner application
Start the conversation
This first-stage form helps us understand the brand, commercial fit and proposed partnership model. Direct fulfilment remains our primary current route. If you would like Belantti to consider wholesale supply from 2027, you can select that option below and we will review it separately.
Before you apply
Have your proposed commercial terms ready. Direct-fulfilment applicants should also have fulfilment details available.
Frequently asked questions
Brand partnership FAQs
Do I need a Shopify store to partner with Belantti?
No. Shopify Collective is our preferred direct-fulfilment route for eligible brands because it simplifies product, stock and order synchronisation, but selected non-Shopify brands can still be considered through an agreed direct-fulfilment process.
How does Shopify Collective work for suppliers?
Approved suppliers connect their Shopify store to a retailer, share selected products through a private price list and receive customer orders in their own Shopify admin for direct fulfilment.
How are Belantti's commercial terms agreed?
Terms are agreed individually based on the product range, proposed margin or commission, delivery costs, fulfilment model and expected support. No products are listed until both parties have agreed the arrangement.
Does Belantti buy products wholesale?
Direct fulfilment is currently our primary model. From 2027, Belantti plans to consider selected wholesale purchasing opportunities where customer demand, pricing, margin, minimum order requirements and stock risk support direct inventory investment. Wholesale purchasing is assessed individually and is not guaranteed for every brand or product.
Who fulfils customer orders?
Under our current direct-fulfilment model, the partner brand normally holds the stock and dispatches orders directly to the customer using tracked delivery within the agreed timeframe. For future wholesale arrangements, Belantti may hold and fulfil selected inventory directly.
What marketing support is expected?
Suitable partners should provide reasonable launch support. This may include an Instagram collaboration post, tags, story reshares, approved content, a stockist link or another agreed activity. Not every post or campaign will require collaboration.
When are compliance documents required?
The initial application only asks you to confirm readiness. Detailed product, labelling and applicable UK compliance information is requested before approved products are listed.
Can Belantti begin with only part of our range?
Yes. We may recommend a selected test range so both businesses can assess customer response, fulfilment and commercial performance before expanding.
What happens after I submit an application?
Belantti reviews each submission individually. Suitable brands are contacted by email to discuss commercial terms, onboarding requirements and the proposed launch route.