Cookie Policy
Last updated: 12 July 2026
This Cookie Policy explains how Belantti, operated by a sole trader trading as Belantti, uses cookies and similar technologies on www.belantti.co.uk.
It should be read alongside our Privacy Policy, which explains how we collect, use and share personal information more generally.
Your cookie choices
Strictly necessary technologies support essential functions such as security, shopping baskets, checkout and customer accounts.
Where consent is required, analytics, personalisation and marketing technologies will not be used for non-essential purposes unless you choose to allow them.
You can review or change your choices at any time by selecting Cookie preferences in the website footer.
1. What are cookies and similar technologies?
Cookies are small text files stored on a computer, mobile phone, tablet or other device when a website is visited.
Cookies can help a website:
- recognise a browser or device;
- remember shopping-basket contents;
- maintain secure sessions;
- remember preferences;
- understand how visitors use the website;
- measure advertising and marketing performance;
- provide relevant content or advertising where permitted.
Similar technologies may include pixels, tags, web beacons, local storage, software development kits and device identifiers. References to “cookies” in this policy include these similar technologies where appropriate.
2. Who is responsible for the website?
Trading name: Belantti
Business type: Sole trader trading as Belantti
Website: www.belantti.co.uk
Email: support@belantti.co.uk
Business address: Reet Gardens, Slough, SL1 3FU, United Kingdom
3. Cookie categories
Strictly necessary
These technologies are required to provide website services requested by the customer.
They may support:
- shopping baskets and checkout;
- secure payments;
- fraud prevention;
- account authentication;
- website security;
- network and load management;
- cookie-consent records.
These technologies cannot usually be disabled through the cookie banner because the website may not function correctly without them.
Preferences and functionality
These technologies may remember choices or provide optional website features.
They may support:
- language and currency choices;
- saved website preferences;
- customer-support tools;
- reviews and rewards features;
- personalised website functions.
Analytics
These technologies help us understand website use and performance.
They may measure:
- visits and page views;
- traffic sources;
- website searches;
- shopping and checkout interactions;
- technical performance;
- errors and customer journeys.
Marketing
These technologies may support marketing, attribution and advertising where permitted.
They may be used to:
- measure advertising campaigns;
- attribute visits or purchases;
- limit repeated advertising;
- build advertising audiences;
- provide more relevant advertising;
- measure affiliate referrals.
4. How consent works
Strictly necessary technologies may be used without consent where they are essential to provide a service requested by the customer, such as maintaining a shopping basket, completing checkout or protecting the website.
Where UK law requires consent, non-essential analytics, preferences and marketing technologies should not be activated for those purposes until the visitor has made an appropriate choice.
Consent must be given through a clear positive action. Simply continuing to browse the website is not treated as consent where active consent is legally required.
You may accept, reject or customise available cookie categories through Shopify’s cookie banner.
Your choices may be stored so that the website can remember them. You may be asked to make a new choice where:
- your previous preference expires;
- you clear browser storage or use another device;
- our technologies or purposes materially change;
- a fresh choice is required by law or Shopify’s settings.
5. Shopify
Belantti is hosted by Shopify. Shopify may use cookies and similar technologies to operate and protect the storefront, checkout, customer accounts and other Shopify services.
Depending on the features enabled, Shopify technologies may support:
- shopping baskets and checkout;
- secure customer sessions;
- payments and fraud prevention;
- customer accounts;
- store performance and analytics;
- personalisation;
- advertising and attribution;
- Shopify Pixels;
- Shopify Network Intelligence and enhanced services where enabled;
- recording and applying cookie-consent choices.
Where consent is required, Shopify-managed non-essential technologies are intended to operate according to the choices recorded through Shopify’s customer privacy framework.
You can review:
6. Other services that may use cookies or similar technologies
The services used by Belantti may change as our website and business develop. Depending on which features are active and how you interact with the website, services may include:
| Service or provider | Possible purpose | Typical category |
|---|---|---|
| Shopify | Storefront operation, checkout, security, accounts, payments, analytics, consent and Shopify services | Necessary, preferences, analytics or marketing |
| Google Analytics 4 | Website traffic, performance and customer-journey measurement | Analytics |
| Google Ads and Google & YouTube | Advertising measurement, conversion attribution and audience features where enabled | Marketing |
| TikTok | Advertising measurement, conversion attribution and campaign performance where enabled | Marketing |
| Klaviyo | Email sign-up forms, campaign attribution, website interaction and marketing measurement | Preferences, analytics or marketing |
| Judge.me | Product reviews, ratings and review-related website functionality | Necessary or preferences |
| Smile.io | Rewards, account recognition, referrals and loyalty-programme functionality | Necessary or preferences |
| UpPromote | Affiliate referral recognition, attribution and commission tracking | Analytics or marketing |
| Payment providers | Payment processing, authentication, fraud prevention and instalment services | Strictly necessary |
| Shopify Inbox or customer-support tools | Website chat, customer support and conversation continuity | Necessary or preferences |
| Translation and localisation tools | Language, regional or website-display preferences | Preferences |
Not every listed service will set a cookie during every visit. Some technologies are activated only when a particular feature is used, a customer signs in, a payment option is selected or valid consent has been provided.
Some providers may process information through server-side systems without placing a cookie directly on the visitor’s device. Further information about personal-information sharing is provided in our Privacy Policy.
7. Third-party brands and fulfilment partners
Belantti sells products from its own brands and from third-party beauty and grooming brands.
A product brand does not receive cookie information merely because its products are displayed or sold on the Belantti website.
Where a third-party supplier or fulfilment partner dispatches an order, necessary order information may be shared for fulfilment, delivery, returns or customer support. This is explained in our Privacy Policy and is separate from the use of website cookies.
A partner may use its own cookies only where the customer visits that partner’s separate website or service, in which case the partner’s own cookie and privacy policies will apply.
8. First-party and third-party cookies
First-party cookies are set through the Belantti website domain.
Third-party cookies are set or accessed by another organisation whose technology is used on the website, such as Shopify, a payment provider, an analytics service or an advertising platform.
Third-party providers may combine information collected through their technologies with other information they already hold, subject to their own privacy notices, legal obligations and your consent choices.
9. Session and persistent cookies
Session cookies normally remain only while a browser session is active and are removed when the browser is closed.
Persistent cookies remain for a defined period or until they are deleted through browser settings.
The duration of a cookie depends on its purpose, the relevant provider and the settings active when it is created. Providers may change cookie names or retention periods when their services are updated.
We review the technologies used by Belantti and aim to retain cookie information only for as long as reasonably necessary for the stated purpose.
10. Managing or withdrawing consent
You can review or change your choices at any time by selecting Cookie preferences in the footer of the Belantti website.
Changing a preference applies to future use of the relevant technologies. It does not make processing carried out lawfully before the change unlawful.
You can also delete or block cookies through your browser settings. Browser controls vary, so consult the help information for your browser or device.
Blocking all cookies may prevent or interfere with:
- shopping-basket operation;
- checkout;
- customer-account access;
- payment authentication;
- saved preferences;
- reviews, rewards or support functions.
Browser deletion may also remove the cookie that stores your consent preference, which means the website may ask you to choose again.
11. Global Privacy Control and data-sharing choices
Where supported and legally applicable, Shopify may recognise privacy signals such as Global Privacy Control.
Visitors in eligible regions may also be provided with a data-sharing opt-out page or other privacy controls through Shopify’s customer privacy features.
Cookie-consent choices and data-sharing opt-out choices may operate separately because they address different legal rights and processing activities.
12. Changes to this Cookie Policy
We may update this policy where:
- our website or applications change;
- new providers or technologies are introduced;
- existing providers change their practices;
- our consent settings change;
- legal or regulatory requirements change.
The latest version will remain available on this page. The “Last updated” date will be changed when material amendments are made.
13. Contact
Questions or concerns about cookies, tracking technologies or privacy can be sent to:
Email: support@belantti.co.uk
Business address: Reet Gardens, Slough, SL1 3FU, United Kingdom
Information about your wider data-protection rights is available in our Privacy Policy.