Last updated: 18 October 2025
This Cookie Policy explains how Belantti Group Ltd (“we”, “us”, “our”) uses cookies and similar technologies on belantti.co.uk and all associated sub-brands (Belantti, SERRATED, NOVAÉ) as well as partner brand store pages. It applies to anyone who visits our website or interacts with our services via Shopify, social media shops, or email marketing tools.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help remember your preferences, enable certain features, and improve the overall browsing experience. We also use similar technologies such as pixels and tags.
2. Types of Cookies We Use
(a) Essential Cookies
These cookies are necessary for our Shopify store to function — for example, to enable secure checkout, manage your shopping basket, and protect your data. They cannot be switched off in our systems.
(b) Performance & Analytics Cookies
Used to understand how visitors use our website so we can improve layout and functionality. Examples include Google Analytics and Shopify Reports. Data is aggregated and anonymised where possible.
(c) Functional Cookies
Enable enhanced features such as saved preferences, wishlists, and region-based currency or language settings. Disabling these may reduce site performance or personalisation.
(d) Advertising & Marketing Cookies
Used to deliver relevant ads and track marketing performance across platforms like Meta (Facebook & Instagram), TikTok, and Pinterest. We may also use email marketing tools (Klaviyo, UpPromote) to measure engagement with campaigns.
(e) Third-Party Cookies
Some cookies are placed by third-party apps or services integrated into our Shopify store (e.g., Judge.me reviews, Appstle subscriptions, Google Fonts, Pinterest tag). These providers have their own privacy policies and data controls.
3. How We Use Cookies
- To keep your session active during checkout.
- To analyse traffic and site performance metrics.
- To personalise recommendations and offers.
- To measure the success of advertising campaigns.
- To maintain security and prevent fraudulent activity.
4. Your Cookie Choices & Control
- You can manage cookies via our cookie banner when you first visit the site or through your browser settings at any time.
- Most browsers allow you to block or delete cookies; however, doing so may affect site functionality or checkout performance.
- To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.
- To update your consent preferences, select “Cookie Settings” in the footer of our site.
5. Legal Basis for Processing (UK GDPR)
We use cookies based on your consent (Article 6(1)(a) UK GDPR) or, for essential cookies, our legitimate interest in operating a functional online store (Article 6(1)(f)). You may withdraw consent at any time.
6. Retention Period
Cookies are kept for varying periods: some expire when you close your browser (session cookies), while others remain until deleted or expire automatically (usually within 12 months).
7. Third-Party Services We Use
-
Shopify Inc. – e-commerce platform (hosting & checkout)
-
Google Analytics – usage and traffic statistics
-
Meta Pixel – ad personalisation & conversion tracking
-
TikTok Pixel – marketing performance measurement
-
Klaviyo – email automation and campaign analytics
-
Judge.me / Appstle / UpPromote – review, subscription, and affiliate data tracking
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. The latest version will always appear on this page and take effect immediately.
9. Contact Us
If you have questions about our use of cookies, please contact:
📧 support@belantti.co.uk
📍 Slough, United Kingdom
This Cookie Policy applies to all brands operated by Belantti Group Ltd and partner brands sold through belantti.co.uk.
