At Belantti Group (“we”, “us”, “our”), your privacy is important to us. This policy explains how we collect, use, and protect your personal data when you visit our websites or shop with us online. It applies to all brands operated under the Belantti Group umbrella – Belantti, SERRATED, and NOVAÉ.
1. Who We Are
Belantti Group Ltd
Registered in England & Wales
Email: support@belantti.co.uk
Website: www.belantti.co.uk
2. Information We Collect
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Personal details – name, email address, delivery and billing addresses, phone number.
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Order data – products purchased, payment details (processed securely via Shopify, PayPal, Klarna, or Clearpay).
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Usage data – pages visited, time spent, and actions taken on our site (via cookies and analytics).
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Marketing preferences – newsletter subscriptions, survey responses, or promotional opt-ins.
3. How We Use Your Data
- To process and deliver your orders.
- To provide customer support and respond to queries.
- To personalise your shopping experience and recommend relevant products.
- To send service updates, order confirmations, and legitimate marketing communications (only if you opt in).
- To detect and prevent fraud or unauthorised activity.
4. Lawful Bases for Processing
We process your personal data under one or more of the following lawful bases:
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Contract: To fulfil an order or service request.
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Consent: For email marketing and cookies, where you’ve opted in.
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Legal obligation: For tax, accounting, or product-safety compliance.
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Legitimate interests: To maintain business operations, prevent fraud, and improve user experience.
5. Sharing Your Information
We do not sell personal data. We share limited information only with:
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Service providers – e.g. Shopify, PayPal, Klarna, Clearpay, Royal Mail, email platforms, and fulfilment partners.
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Regulators or authorities – where required by law or fraud prevention obligations.
6. International Transfers
Some providers (e.g., Shopify or Klaviyo) may store data outside the UK/EEA. These transfers are safeguarded by UK-approved data protection clauses or adequacy decisions.
7. Data Retention
We retain customer records for as long as necessary to fulfil our obligations (usually 6 years for legal/tax reasons). Marketing data is retained until you unsubscribe.
8. Your Rights
- Access, correct, or delete your data.
- Withdraw consent for marketing at any time.
- Request data portability or restriction of processing.
- Complain to the UK Information Commissioner’s Office (ICO) if you believe your rights are violated.
9. Cookies
We use cookies to enhance user experience, enable checkout functionality, and analyse site performance. You can adjust preferences in your browser or via our Cookie Settings banner.
10. Updates
We may occasionally update this Privacy Policy. Significant changes will be communicated on our website or via email.
