Silvina London The Grey Hair Shampoo 250ml
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Product Overview
Silvina London The Grey Hair Shampoo 250ml is a sulphate-free shampoo formulated specifically for grey, silver, white, blonde and bleached hair. It gently cleanses while helping to reduce the appearance of yellow or brassy tones, leaving hair looking brighter, softer and more polished without relying on the heavy toning approach associated with many traditional purple shampoos.
The formula combines carefully balanced toning pigments with coconut oil, hemp seed oil, black oat extract and glycerine to cleanse while supporting moisture, softness and manageability. Silvina London states that the shampoo is gentle enough to use at every wash, making it suitable for customers who want a consistent grey-hair routine rather than alternating between toning and everyday shampoos.
Key Benefits
- Formulated for grey, silver, white, blonde and bleached hair
- Helps reduce the appearance of yellow and brassy tones
- Supports a brighter, cleaner-looking silver finish
- Sulphate-free formula suitable for regular washing
- Helps hair feel softer and more manageable after cleansing
- Suitable for straight, wavy, curly and coily hair
- Curly Girl Method compatible
- Vegan and cruelty-free
Why It Works
Grey and silver hair can become dry, coarse or dull-looking over time. This formula pairs gentle cleansing with toning pigments and naturally derived conditioning ingredients to support both colour appearance and hair feel. Coconut oil and hemp seed oil help condition the hair, while black oat extract and glycerine support moisture and softness.
Key Ingredients
- Coconut Oil: helps condition and soften dry-feeling hair.
- Hemp Seed Oil: supports a smoother, more nourished hair feel.
- Black Oat Extract: helps support softness and manageability.
- Glycerine: a humectant that helps the hair retain moisture.
- Toning pigments: help reduce the visible appearance of brassiness in grey and silver hair.
How to Use
- Wet the hair thoroughly.
- Apply a small amount to the scalp and hair.
- Massage gently with plenty of water to create a light lather.
- Rinse thoroughly.
- Follow with Silvina London The Grey Hair Conditioner for added softness and hydration.
Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
Who It’s For
Ideal for anyone with naturally grey, silver or white hair, as well as blonde, bleached or transitioning hair, who wants to keep the hair looking bright while maintaining softness and manageability.
Good to Know
- 250ml
- 93% naturally derived, according to Silvina London
- Sulphate, silicone and paraben free
- Suitable for all hair textures
- Recyclable packaging; follow local recycling guidance
- Winner: Platinum Beauty Awards 2025 — Best Grey Hair Shampoo
Frequently Asked Questions
Is this a purple shampoo?
It is a toning shampoo for grey and silver hair, but Silvina London has formulated it for regular use rather than as an occasional intensive purple-shampoo treatment.
Can I use it every wash?
Silvina London states that the formula is suitable for use at every wash. Adjust your routine to your hair type and washing frequency.
Is it suitable for curly hair?
Yes. The formula is Curly Girl Method compatible and suitable for a range of hair textures.
Can I use it on bleached or highlighted hair?
Yes. The brand states that it is suitable for blonde, bleached, tinted and transitioning hair as well as naturally grey, silver and white hair.
Ingredients
Olefin Sulfonate, Acrylates/Palmeth-25 Acrylate Copolymer, C15-19 Alkane, Hydroxypropyl Guar, Hydroxypropyltrimonium Chloride, Sodium Chloride, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Glycerin, Butylene Glycol, Coconut Acid, Citric Acid, Erythritol, Mica, Trisodium Ethylenediamine Disuccinate, Cannabis Sativa Seed Oil, Cocos Nucifera (Coconut) Oil, Dehydroacetic Acid, Maltodextrin, Geraniol, Sodium Hydroxide, Limonene, Avena Strigosa Seed Extract, Lecithin, Gardenia Florida Fruit Extract, Potassium Sorbate, Citronellal, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43).
Ingredients may be updated by the manufacturer. Always check the product packaging for the most current ingredient list before use.
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