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Belantti
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Privacy policy

Your privacy matters. This policy explains what personal information Belantti collects, why we use it, who we may share it with and the rights available to you.

Last updated: 12 July 2026

This Privacy Policy explains how Belantti, operated by a sole trader trading as Belantti, collects, uses, stores and shares personal information when you visit www.belantti.co.uk, place an order, create an account, contact us, join a programme, submit a review, sign up for marketing or otherwise interact with our business.

Belantti is the data controller for personal information that we decide how and why to use. Some organisations that support our store may also act as independent data controllers for information they process for their own purposes.

This policy should be read alongside our Cookie Policy, Terms and Conditions, Shipping Policy and Returns and Exchanges Policy.

1. Who we are

Trading name: Belantti

Business type: Sole trader trading as Belantti

Website: www.belantti.co.uk

Email: support@belantti.co.uk

Business address: Reet Gardens, Slough, SL1 3FU, United Kingdom

2. Personal information we collect

Depending on how you interact with Belantti, we may collect the following information:

Identity and contact information

  • Name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Account name and customer identification details

Order and transaction information

  • Products purchased, returned, refunded or exchanged
  • Order numbers, delivery details and fulfilment status
  • Gift card purchases, balances and recipient details where supplied
  • Discount, reward and promotional code use
  • Payment status and limited payment information

Payment details are processed securely by Shopify and the payment providers offered at checkout. Belantti does not ordinarily receive or store your complete payment-card number.

Account and programme information

  • Customer account details and preferences
  • Rewards points, rewards activity and redemption history
  • Student verification status where applicable
  • Affiliate referrals, clicks, attributed sales and commission information
  • Partner-brand, supplier, creator or collaboration application information
  • Employment application information if you apply for a role with us

Communications and content

  • Emails, contact-form messages and customer-service conversations
  • Reviews, ratings, photographs or other user-generated content
  • Survey, competition or giveaway responses
  • Marketing preferences and unsubscribe records

Reviews, names, nicknames, photographs or other content you submit for publication may be displayed publicly on our website or marketing channels.

Website and device information

  • IP address
  • Browser, device and operating-system information
  • Pages viewed, searches, clicks and browsing activity
  • Referral source and interaction with emails or advertising
  • Cookie identifiers and consent preferences
  • Approximate location derived from technical information

We do not ask customers to provide special-category information such as medical or health information. Please avoid including unnecessary medical, financial or other sensitive information when contacting us.

3. How we collect your information

We may collect personal information:

  • Directly from you when you order, register, contact us, subscribe, apply or submit content
  • Automatically through cookies, analytics tools and similar technologies
  • From Shopify and applications connected to our store
  • From payment, delivery, fulfilment and fraud-prevention providers
  • From affiliate, rewards, reviews and student-verification services
  • From social-media, advertising or analytics services where you have permitted this
  • From marketplaces through which you purchase from Belantti, subject to their rules and privacy terms
  • From publicly available business information where lawful and relevant

We do not use customer contact information received through a marketplace for unrelated Belantti marketing unless this is permitted by law, the marketplace’s rules and the customer’s marketing choices.

4. How and why we use personal information

To perform a contract with you

We may use personal information to:

  • Process, confirm and deliver orders
  • Take payment and issue refunds
  • Manage returns, exchanges, cancellations and complaints
  • Provide customer accounts, gift cards, rewards or requested services
  • Send essential order, delivery, account and service communications
  • Respond to questions before or after a purchase

To comply with legal obligations

We may use personal information to:

  • Maintain tax, accounting and transaction records
  • Comply with consumer-protection and product-safety requirements
  • Respond to lawful requests from regulators, courts or law-enforcement bodies
  • Prevent, identify or investigate fraud and unlawful activity
  • Meet data-protection and record-keeping requirements

For our legitimate interests

Where our interests are not overridden by your rights, we may use personal information to:

  • Operate, secure and improve our website and business
  • Understand store performance and customer experience
  • Detect misuse, fraud, security incidents or technical faults
  • Manage suppliers, partners, affiliates and fulfilment arrangements
  • Respond to enquiries and maintain customer-service records
  • Protect our legal rights and resolve disputes
  • Measure the effectiveness of our products, content and services

With your consent

Where consent is required, we may use personal information to:

  • Send marketing emails or other promotional communications
  • Use non-essential analytics, advertising or personalisation cookies
  • Display or reuse photographs, testimonials or user-generated content where separate permission is required
  • Provide personalised advertising or recommendations based on browsing activity

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

5. Marketing communications

We may send marketing where you have consented or where another lawful marketing exception applies, such as the products and services soft opt-in.

You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting support@belantti.co.uk.

Unsubscribing from marketing will not prevent us from sending essential communications about your orders, account, returns, refunds, security or other services you have requested.

We may retain a limited suppression record after you unsubscribe so that we can respect your request and avoid adding you back to marketing unintentionally.

6. Cookies, analytics and advertising

We use cookies and similar technologies to operate the store, remember preferences, understand website use, measure performance and, where permitted, support advertising and personalisation.

Strictly necessary cookies may be used without consent because they are required for functions such as checkout, security, account access and shopping-basket operation.

Non-essential analytics, advertising and personalisation technologies should only be used where the required consent has been obtained.

Further information about the technologies we use and how to manage your preferences is available in our Cookie Policy.

7. Shopify and our ecommerce platform

Our store is hosted by Shopify. Shopify processes personal information when you browse the store, create an account, place an order, use Shopify-powered checkout services or interact with Shopify features.

Shopify may process information to provide, protect, improve and personalise its services. Where Shopify Network Intelligence or related enhanced services are enabled, Shopify may use information from interactions with Belantti, Shopify and other Shopify merchants to provide enhanced fraud prevention, analytics, advertising, personalisation and commerce services.

Information may be shared with Shopify and may be processed in countries outside the United Kingdom. Where required, consent choices made through our cookie banner or Shopify’s privacy tools will be communicated to Shopify.

You can read Shopify’s Consumer Privacy Policy and use the Shopify Privacy Portal to learn more about Shopify’s processing and available privacy choices.

8. Who we share information with

We share personal information only where reasonably necessary to operate Belantti, provide requested services, comply with the law or protect our rights.

Recipients may include:

  • Shopify, which hosts and operates our ecommerce platform, checkout and customer-account services
  • Payment providers used to authorise payments, prevent fraud and issue refunds
  • Delivery carriers that collect, track and deliver orders
  • Approved suppliers or fulfilment partners where an order is dispatched directly on our behalf
  • Email and customer-communication providers, including Klaviyo and Zoho where used
  • Review and user-content services, including Judge.me where used
  • Rewards and loyalty services, including Smile.io where used
  • Affiliate-management services, including UpPromote where used
  • Student-verification services, including Easy Student Discounts where used
  • Analytics and website-experience providers, including Google Analytics and Hotjar where enabled and permitted
  • Translation services, including Weglot where used
  • Advertising and social-media platforms, such as Google or TikTok where enabled and permitted
  • Professional advisers, including accountants, insurers, legal advisers and technology specialists
  • Government bodies, regulators, courts or law-enforcement organisations where disclosure is legally required or necessary to protect rights and safety

We do not sell personal information for money. We may share limited personal information with service providers and advertising partners as described in this policy and subject to applicable consent requirements.

If Belantti or relevant business assets are sold, transferred or reorganised, personal information may be transferred to a prospective buyer or successor subject to appropriate confidentiality and legal safeguards.

9. International transfers

Some service providers may store or process personal information outside the United Kingdom.

Where required, we or our service providers use lawful transfer mechanisms such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses or another legally recognised safeguard.

You may contact us for further information about the safeguards relevant to your personal information.

10. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, fraud-prevention, customer-service and dispute-resolution requirements.

  • Order, refund and accounting records: normally retained for at least five years after the relevant 31 January Self Assessment submission deadline, and longer where required for claims, investigations or another legal obligation.
  • Customer accounts: retained while the account remains active and for a reasonable period afterwards to manage enquiries, fraud, disputes and legal obligations.
  • Customer-service communications: retained for as long as reasonably necessary to resolve the matter and protect the rights of the customer and Belantti.
  • Marketing information: retained while you remain subscribed. A limited suppression record may be kept after you unsubscribe.
  • Reviews and submitted content: retained while published or until removal is appropriate, subject to legal, fraud and record-keeping requirements.
  • Affiliate, partner and programme records: retained while the relationship remains active and for a reasonable period afterwards for payments, disputes, fraud prevention and accounting.
  • Cookie and analytics information: retained according to the relevant cookie duration, provider settings and consent choices.

When information is no longer required, it will be deleted, anonymised or securely disposed of where reasonably possible.

11. Security

We use reasonable organisational and technical measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or misuse.

These measures may include restricted account access, password protection, secure ecommerce and payment systems, access controls, service-provider checks and security monitoring.

No method of online transmission or electronic storage can be guaranteed to be completely secure. You are responsible for keeping your account credentials confidential and should contact us promptly if you believe your account or information has been compromised.

12. Automated processing and fraud prevention

Shopify, payment providers and fraud-prevention services may use automated tools to assess transactions, identify suspicious activity or protect customers and merchants.

Belantti does not ordinarily make decisions that produce legal or similarly significant effects about you solely through automated processing. Where another provider acts as an independent controller, its own privacy information will apply.

13. Your data-protection rights

Depending on the circumstances, you may have the right to:

  • Request access to personal information held about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete personal information where there is no lawful reason to retain it
  • Ask us to restrict how personal information is used
  • Object to processing based on legitimate interests
  • Object to direct marketing at any time
  • Request transfer of certain information in a portable format
  • Withdraw consent where processing is based on consent
  • Complain to the Information Commissioner’s Office

These rights are not absolute and may be limited where we have a legal obligation or other lawful reason to retain or continue using information.

To exercise a right, email support@belantti.co.uk. Please include enough information for us to identify you and understand your request. We may request reasonable proof of identity before releasing or changing personal information.

14. Children’s information

Our website is not intended to collect personal information directly from children under 13.

Customers under 18 should use the website and make purchases only with the involvement and permission of a parent or legal guardian where required.

If you believe a child has provided personal information without appropriate authorisation, contact us so that we can investigate and take appropriate action.

15. Third-party websites

Our website may contain links to websites, services or social-media platforms operated by other organisations. Their privacy practices are controlled by their own policies, and Belantti is not responsible for how those organisations process personal information.

You should review the privacy information of any third-party service before providing personal information.

16. Changes to this policy

We may update this Privacy Policy where our services, technology, legal obligations or data-processing activities change.

The latest version will remain available on this page, and the “Last updated” date will be amended when material changes are made.

17. Contact and complaints

For privacy questions, requests or concerns, contact:

Belantti

Reet Gardens, Slough, SL1 3FU, United Kingdom

Email: support@belantti.co.uk

Website: www.belantti.co.uk

You also have the right to complain to the UK Information Commissioner’s Office. Further information is available at ico.org.uk.